Superbowl Party; Employee Rest and Relaxation Day; Orlando Fire FitKids

Innovative programming ideas aimed at motivating members to exercise with all featured programs submitted by readers.

Each year, the Newtown Athletic Club is the site of the annual Superbowl Party hosted by former pro football player and Transcend Sports Training Director Vaughn Hebron. A television sports analyst for ESPN Sportsnet in Philadelphia, Vaughn's presence at the event attracts as many as 1,500 people. The goals of the event are to showcase and promote the fitness center, provide a special event for members to enjoy, raise funds for the United Way and gain new members. "Our goal is to provide a family event during what is traditionally an adult activity so that everyone in the family can be together and enjoy activities for all ages," says Linda Mitchell, director of marketing and public relations.

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