Taking the Mystery Out of Marketing

Planning and budgeting for your marketing program.

Whether advertising through newspaper, radio or television, choosing logo designs, hosting promotional events or asking for referrals, thousands of dollars and hours are spent every year by businesses on marketing efforts; yet, marketing remains a mystery for many businesses. While marketing return is not always tangible and measurable, it should not be without planning. Defining marketing as the means of getting a message out is the first step toward solving the mystery.

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