Mission Possible

A good mission statement says exactly where you are going, and its values describe behaviors that will get you there.

To create or refine your mission statement, determine where you can play competitively by assessing your strengths and weaknesses. Get input from everywhere -- from smart people in every function of your facility. Mission statements should give clear direction to profitability, and, at the same time, inspire employees to feel part of something big and important. Missions can be bold in order to excite and motivate people. They balance the possible and impossible.

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AB Show 2023 in Baltimore
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