Fit Into Your Jeans; Weighing Results; Iron Kids

These innovative programming ideas motivate members to exercise using all the offered programs and products.

As women get older, they are forever trying to fit into that perfect pair of jeans. Julie Luther, owner of Julie Luther's PurEnergy Fitness Center, Greensboro, N.C., knows this, so she created a program to help her members and other individuals in the community, while at the same time promoting a local clothing boutique.

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