Profiting from Functional Fitness

The physical benefits of functional training are many, and fitness centers can profit from this growing fitness trend.

Fitness center members are looking for functional programming and equipment. They now realize that form follows function. What good is having "cut" biceps if you can't lift a toddler without wrenching your back? That's the premise behind the evolving concept of functional fitness -- an approach that can transform the fitness industry toward lifestyle enhancements and increased profitability.

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