The 'Issue' Is Programming

The 'solution' is to tie your programs into your facility's brand, and provide a host of programming options that your members can connect with.

"Fitness centers have to make themselves less about their physical space, and more about the programs they offer," say Stephen Tharrett and James Peterson in this month's Operations column (p.50). This couldn't be more true in a time when making connections seems to be the key to retaining fitness facility members. This key element to the success of fitness centers is being espoused by some of the most prominent figures in our industry. No matter what the topic being discussed concerning facility management, from customer service to marketing, staffing and operations, the need for programs to connect with members' needs has become an industry mantra.

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