The 'Issue' Is New Horizons

The 'solution' is to recognize that we are entering a new age where exercise is more important to individuals than ever. Fitness facility operators need to respond to this by identifying who today's exercisers are and what's important to them, and then provide the motivation, results and programs that will meet their needs.

What is on the horizon for fitness businesses? If you haven't yet identified the populations, technologies and programs that are driving today's industry, the time to do so is now. The role that exercise plays in society has never been more prevalent than today, and it is only going to become more widespread as individuals and organizations continue to recognize how crucial becoming and staying "well" is.

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