The 'Issue' Is Facility Design

The 'solution' is to understand design trends, have a clear plan in place when deciding to build or renovate, and to ensure that the facility meets the needs of your members.

"Fitness continues to be increasingly looked upon as an essential part of healthy living, to the extent that every living environment is making such activities available, convenient and affordable," says Donald DeMars, chairman and CEO of Donald DeMars International, West Hills, Calif., an architecture and interior design firm specializing in the fitness industry. In fact, the number of fitness facilities in the U.S. continues to outpace the number of members, with new building and renovations occurring in all markets. The reason for this, believes Rudy Fabiano, president of Fabiano Designs, an architecture and design firm for the industry based in Montclair, N.J., is an understanding that "this is a fairly stable industry with a lot of growth potential, and a good return on investment."

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