First Impressions: Getting It Right

Members take notice of your landscaping, parking lot and building before stepping inside your fitness center.

If you've heard it once, you've heard it a hundred times: You never get a second chance to make a first impression. One of the many times I heard this was back in college when I worked at a resort town restaurant as a busboy over the summer. Typically, the day shift was slow and, as a busboy, there wasn't a whole lot of bussing to do. So, the manager would send us to the parking lot with trash bags to pick up trash.

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