Getting Creative with Management Software

Your management software has incredible capabilities for collecting member data. And, fitness facility managers are using that data in creative ways to increase sales and improve retention.

Says Heather O'Neill, owner of South Pointe Fitness Club, Hagerstown, Md., "On a day-to-day basis, we communicate with the members by using their addresses or phone numbers. This is mainly used for account updates and billing issues. Using our data, we can sort our information in different ways to help our marketing."

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