What Is Your Facility Worth?

How much your fitness center is worth depends on more than just a simple mathematical formula.

I recently received an email from a reader who thought my column was consistently negative. She wondered if I needed a career change because I seemed down on our industry. I appreciate that she was worried about me, but I hope readers realize that my posture toward our industry, and the opportunity available to independent club owners, is quite positive.

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AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
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AB Show 2025