Serving Members with More than Fitness

Your members come to your fitness center for much more than a workout - they come to feel welcome and at home.

Many years ago, not long after opening my first fitness center, I was shopping in the supermarket. I saw one of my members, and we had a brief, pleasant chat. She then turned the corner and went into the next aisle. In that aisle, she ran into another member, which allowed me to eavesdrop on a conversation I'll always remember: "Don't you just love going to the gym?" asked one of the ladies. "They always say 'hello' to me by name, and they're always so happy to see me."

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