Serve, Don't Sell

Nothing turns off a customer faster than a hard sell. And, while ours is a service industry, many in this profession mistakenly believe that pushing for the sale is the best way to raise membership numbers.

Nothing turns off a customer faster than a hard sell. And, while ours is a service industry, many in this profession mistakenly believe that pushing for the sale is the best way to raise membership numbers. Too bad, because what sells is not "missing out on the hottest deal of the month unless you sign on the dotted line today"; what sells is great service. Great service results in happy members who then sell your facility to others by word-of-mouth praise.

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