Maximizing Personal Training Profits

Creating a solid plan can help you increase personal training evenue at your facility. Get your whole staff involved, offer a variety of training options, and educate your members through orientations and seminars.

Even though you may be satisfied with your facility's current level of personal training usage (you are tracking your metrics, aren't you?), it's not high enough. After all, when you think about it, there is not a single member in your fitness center who could not benefit from some level of personal training - whether it's a single, one-time assessment or a lifetime package. Your trainers should have something to offer virtually every member. You must instill this truth as part of your facility's culture.

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