Positive Publicity for Better Business

In light of the recent rash of negative publicity generated by Consumer Reports and the Better Business Bureau (BBB), one thing is for certain: Business isn't going to get better for the fitness facility indusry without a really big positive PR shot in the arm.

In light of the recent rash of negative publicity generated by Consumer Reports and the Better Business Bureau (BBB), one thing is for certain: Business isn't going to get better for the fitness facility industry without a really big positive PR shot in the arm. And, we need to begin the injection now. Because, it appears that the effects of these organizations' newly released reports are going to go on for some time. But, don't rely on the media to shed any positive light on our industry all by itself. It's going to take a strong dose of proactive campaigning to get over this latest spate of bad PR.

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