Adding Express Fitness to Your Facility

Architect Donald DeMars explains the ins and outs of adding an express fitness component to existing facilities.

The 30-minute phenomenon of "express fitness" facilities started more than 14 years ago in Harlingen, Texas, with a women-only facility called Curves. The term "express fitness" is defined as a quick, overall circuit workout that engages all major muscle groups through flexibility, strength training, cardiovascular and cool-down protocols. In this program, participants visit each station for 30 seconds and perform two to three circuits. Within three years, Curves was selling franchises, and today, there are thousands of Curves facilities across the U.S. The success of Curves International has spawned a host of women-only imitators (such as Slim and Tone, Ladies Workout Express, Contours, Liberty Fitness, etc.) and men-only express facilities (such as Blitz and Cuts Fitness). Even at more conventional, co-ed fitness centers, interest in offering shorter workouts to consumers has been high.

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