Member Focus Brings Profits

Great customer service and program options for all ages are the driving forces behind the success at Fitness One.

Fitness One in Palm Coast, Fla., offers a variety of programming options for members of all ages. It is located right next to a lake in a beautiful outdoor environment, and offers outdoor activities to take advantage of the setting. However, what truly sets the facility apart, according to General Manager Carrie Meng, is its philosophy on customer service. "We only offer month-to-month memberships, and rely on customer service to keep our members coming back - we have to earn our members' business every month," she says.

According to Meng, Fitness One is the only fitness center in the area that has fitness floor staff members who circulate "around the workout floor specifically to help those in need and demonstrate equipment. ... Members can [also] go to any manager or the front desk and have one of our fitness floor staff paged." The facility also offers three free training sessions and one fitness assessment to every member, and Kids Klub for ages six months to 12 years old is free with membership.

In addition to the amenities that come with membership, Fitness One also offers speciality programs. Programs include an infant water survival class, Boot Kamp 4 Kids, swimming lessons for all ages, martial arts for children and adults, classes just for older adults (which is a large part of the facility's demographic) and a weight-management program that includes meetings with a nutritionist and personal training. For women, it offers Boot Camp for Chicks, which is held outside overlooking the lake.

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