How Funky is Your Facility?

A new business organizational model could bring some big changes to the fitness industry.

At the International Health, Racquet and Sportsclub Association's international convention held this past March in San Diego, facility operators had the opportunity to hear from one of the business world's most esteemed and dynamic business experts, Kjell Nordstrom, co-author of Funky Business, Funky Business Forever and Karaoke Capitalism. Nordstrom, along with his co-author Jonas Ridderstrale, have been at the forefront of sharing a new business paradigm for the 21st century: something they affectionately refer to as "Funky Business."

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