Managing for a Competitive Edge

Intentional and effective leaders and managers follow personal, professional and contextual guidelines that translate into excellent customer service, giving their facilities a competitive edge.

In today's competitive fitness industry, gaining an advantage is hard to realize, and even harder to sustain. Many fitness centers rely on aggressive marketing and/or pricing promotions, creative programming, state-of-the-art equipment, expert personnel and referrals to create and maintain a competitive advantage. Obviously, these models have proven to be effective strategies. However, many facility owners and managers fall short when it comes to leading and managing their businesses. Unfortunately, in this industry, leadership and management prowess is often measured by total revenue. Leading and managing are often overlooked as viable ways to create a culture of exception customer service, thus gaining and sustaining a competitive advantage.

Log in to view the full article
Page 1 of 148
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025