Indicators Point to More Trends in Specialization

Indicators within the industry point to a continuing trend toward specialization.

Through this column, I have shared my 26 years of experience in the fitness industry, specifically about the ever-evolving world of adults 50 years and older. I discussed the latest research on exercise and marketing to help you find solutions to reenergize your facilities, staff, programming and marketing through approaches created for an older population. I also gave ideas to help you meet the needs of your older members. At the same time, I considered the characteristics that make a person an ideal hire to help move your programming forward with this market. So, what's left to explore? The future, of course.

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