Stop Making Your Members Feel Invisible

The 'solution' is to stop making your members feel invisible by offering them personalized attention, every day, that will give them fitness results.

Jeff Bissonnette doesn't have a business background. Instead, he's a personal trainer turned fitness facility owner who has learned a lot about how to operate a fitness business that actually accomplishes what all facility owners strive to do: retain members. Bissonnette and his wife, Teri, own two Anytime Fitness centers, one in Wabasha, Minn., and the other in Lake City, Minn. The difference between these fitness centers and others is that the Bissonnettes have implemented a system that provides personalized workout plans for members each time they come in, providing them not only with personalized attention, but actual results. In return, they've earned loyal members who come to the facility more often to work out - in effect, creating a successful retention program.

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