Fitness Assessments Help Establish Relationships with Members

Fitness assessments allow you to establish a relationship with members, help them to meet their fitness goals and introduce them to other facility services. These all contribute to more satisfied members, and better retention numbers.

Assessing members' fitness and health is standard practice in fitness centers. Typical components of fitness assessments include height and weight, body composition, flexibility, muscular strength and endurance, girth measurements, resting heart rate and aerobic fitness. Over the years, these components have not changed, largely because the science on which they are based has not changed. However, the technology for collecting, analyzing and presenting the data continues to advance. These advancements in technology can help you measure and track members' results, which can keep them motivated and help to retain them as members.

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