How to Cater to Special-Needs Populations

Your facility can create additional profit centers by offering fee-based programs for members who require special workout programs and/or social support.

Hundreds of thousands of people each year are diagnosed and continue to live with chronic diseases. These people, whether previously active or sedentary, are often left to fend for themselves in terms of exercise that meets their specific objectives. Designing specialty programs for clients with specific medical limitations is a potentially rewarding niche for both your members and your business.

Implementing diabetes-, Parkinson's- and cancer-specific protocols, just to name a few, can position your facility and your staff as credible sources of information and support in your community.

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