The 'Issue' Is Programming

The 'solution' is identifying the key set of ingredients that make up a recipe for program success.

There are two types of fitness facility members: 1) those who are content to come in on their own and spend 'x' number of minutes on a cardio machine and/or 'x' number of minutes strength training, and 2) those who join your facility because they want to be a part of something. Being a part of something could mean many things. It might mean participating in group fitness classes or other activities, such as aquatics programming, racquetball, etc. Or, it might mean that they have a core set of individuals with whom they work out. Either way, it's all about the motivational aspect of the activity, because without it, they would likely not be driven to work out. That's why programming is such an essential element in the fitness center.

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