Blog: Health Club Owners Must Overcome Bad Publicity

Here's something we love about this time of year: We do our marketing to welcome new members to our gyms. We try to put new exercisers at ease. We tell them how we're here to help them and that our members are so nice. All of which is true.

And then we have to overcome publicity like this - a front-page Wall Street Journal story titled "New Year's Resolutions Have Gym-Goers Getting Pretty Exercised." While most of the quotes and self-important attitude were from gym members, you can read between the lines to see that the culture and practices of the facilities do not help.

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