Blog: Sixteen Years of Growth, Freedom and Laughter

We enjoy writing for Athletic Business because we can share the unvarnished truth about our lives as owners of for-profit health clubs. What we think of as "unvarnished" has been interpreted by some AB readers as negativity; they think that we don't care at all for our members, our staff or the fitness business in general.

Nothing could be further from the truth! While we certainly don't enjoy every minute of every day - who does? - we love this industry. We've always felt that if we could make a living while improving the lives of people in our community, then we'd have a real win-win business. As we approach our 16th anniversary as owners, we still feel that way, even though we often wonder where the profit part has gone.

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