Blog: Club Members Care About Little Things…Like Tissues

We always try to remember that the most important things to our members are the little things. Years ago, we had three new treadmills delivered on the same day that one of our staffers thought it would be nice to put potpourri in the women's locker room. We never thought that 50 cents worth of potpourri could trump $15,000 worth of fitness equipment, but it did.

Just last week, we learned this lesson again. This time, it was tissues. Really.

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