Blog: 'Low-Price' Doesn't Necessarily Equal 'High-Value'

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So, who started putting the words "high value" after "low cost" when describing health clubs that we all know and love (and we hate) as the "low-cost providers"?

Have you noticed this? It started creeping into trade magazines, blog entries and websites a year or two ago, "high value" used to bolster the credentials of humble "low cost." We don't like it.

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