Looking at Your Club Business Through Fresh Eyes

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Rob Barry Feature

Welcome to the new year! The days are shorter, New Year's resolutions are inducing guilt, much of the country is in the depths of winter, and there's nothing for a lot of folks to do but go off and join a gym. Everyone knows they have to get in shape. Now's the time.

So, let's consider the experience of some unsuspecting would-be gym members. They have visited websites of local facilities, "liked" Facebook pages and read online reviews. They have narrowed down their search to four facilities within a short drive time of their homes.

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