Assertiveness is Key to Running a Fitness Business

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Rob Barry Feature

You know how being physically fit and strong is supposed to make people confident and self-assured? Then please explain to us why we're an industry of wimps.

One of the things that has washed over us during the past year, as we have traveled and met fellow club owners and managers from around the world, isn't how nice so many people are — we've known that for years. It's that our collective niceness comes with a huge lack of self-confidence and conviction.

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