Five Things the Presence of a New Competitor Has Taught Us

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Rob Barry Feature

We've often written in these pages and spoken at the Athletic Business Conference about "the big squeeze." And now, after 20 years in business, we are the orange.

This industry trend, which has been well-documented by many sources during the past several years, has made an endangered species out of mid-priced, mid-sized, independent health clubs. Independent clubs that are about 15,000 to 50,000 square feet and charge $40 to $60 per month are under assault from both the high end and the low end. Being stuck in the middle has you competing on two fronts, and it's not a fun place to be.

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