Adjusting Market Expectations Amid Falling Gas Prices

Rob Bishop Headshot
[Illustration by Arnel Reynon]
[Illustration by Arnel Reynon]

This article appeared in the April issue of Athletic Business. Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry. Click here to subscribe.

There are certain aspects of running a fitness business that you come to count on over the years. You try to hire qualified and friendly staff, you expect them to take care of your members, and then you hope those members bring you referrals. You manage your pricing, your expenses, your debt — and you think you have it sort of figured out. But then everything changes.

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