Branded Gyms Partner with Hospitality Venues

Courtney Cameron Headshot
[Photo courtesy of Equinox]
[Photo courtesy of Equinox]

Fitness and wellness accommodations are more than just a popular new hospitality offering; they're becoming an expectation that needs to be met if hotels hope to compete in the modern market.

As health consciousness grows, so has the consumer's desire for more evolved fitness programming, including everything from niche fitness classes to the latest functional fitness equipment. This makes the hospitality industry's task of meeting guests' needs evermore difficult and expensive as they reach to provide full-service, indoor fitness facilities for guests who want to engage in a variety of activities on par with what they enjoy at their local gym.

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