Seven Facility Design Tips for Enhancing a Wellness Brand

[Photos courtesy of Ohlson Lavoie Collaborative]
[Photos courtesy of Ohlson Lavoie Collaborative]

Not all athletic businesses have a flashy mascot and bright color schemes to bolster their brand, but how these other businesses are perceived within the industry and their respective communities is no less important. A brand is what people think you stand for when you aren't there to tell them in person, so along with your website, advertisements and brochures, facility design plays a huge part in making any organization identifiable by allowing the building itself to represent what you and your business are all about. Indeed, the very purpose and programs housed in a facility can be used to bolster the brand.

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