Six Small Things to Provide a Great Member Experience

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While a glittering fitness facility filled with the latest and greatest equipment can make an impression, a great member experience is built on the little things. During the member-recruitment phase, fitness facilities can take small, cost-effective steps that can help lead to sign-ups. Afterward, providing the basics for members can keep them coming back.

I’ve come to appreciate these little things that gyms and health clubs do to create a great member experience, and compiled a list of small, actionable steps based on my own experience as a member of a local gym here in Madison, Wis.

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