Empower Your Health Club Staff to Boost Customer Service

Customerrelations Ps2

I was listening to The Howard Stern Show the other day. The host and his sidekicks were talking about the failing Radio Shack company. Once a powerhouse in electronic retail, the chain is shuttering stores and losing money at an almost incomprehensible pace (although its Super Bowl commercial was the best of the night!). But the discussion turned from the retailer to retail in general, specifically, the importance of good customer service.

In fact, the Winter Holiday Shopping survey from PriceGrabber shows that 70%  of 2,887 U.S. shoppers who responded said they would remain loyal to certain online retailers because of good customer service. The largest factor in customer loyalty is not price, nor the latest and greatest technology, and not marketing. Perhaps, independent health club owners need to pay even more attention to this important part of retaining members.

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