iClubs Recap: Are Independent Health Clubs Missing Out on the Boomers?

Fact: The population of the United States is aging.

The average age of Americans is growing every year. Baby Boomers — the largest age demographic in the US at 65 million members — are rapidly entering the part of life that is considered “old age.” But don’t believe for one second that these "old-timers" are letting go of the youthful irreverence and zeal that came to define their generation. 

Ken DychtwaldThe Athletic Business and iClubs Conferences were lucky enough to snag Dr. Ken Dychtwald, the world’s foremost expert in the subject of aging, for one of the two keynote speaker slots. He also stopped by iClubs later to lead a session called “The Club Owner's Guide to Prospering in the Longevity Revolution,” a close-knit session which quickly became more of a roundtable discussion than a lecture. 

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