iClubs Recap: Are Independent Health Clubs Missing Out on the Boomers?

Fact: The population of the United States is aging.

The average age of Americans is growing every year. Baby Boomers — the largest age demographic in the US at 65 million members — are rapidly entering the part of life that is considered “old age.” But don’t believe for one second that these "old-timers" are letting go of the youthful irreverence and zeal that came to define their generation. 

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