Who, Exactly, is Your Health Club's Target Member?

Choosing Target Audience For Cpa Offer

Too often during the planning stages of a new health club, the target member gets lost in all the planning and big ideas flying around. Most independent clubs can’t, and shouldn’t, try to be a catchall to compete with the chains. Pick your target audience, and stick with it. Don’t change every time a new studio opens down the street or a big chain comes to town.

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