How to Succeed in Membership Sales

Practicing phone calls, interviews and tours with each other helps prepare staff to make the sale to a potential client.Practicing phone calls, interviews and tours with each other helps prepare staff to make the sale to a potential client.Your club is terrible at selling memberships. We know this because we're all terrible at selling memberships, and even if you think your club isn't, you are best served by thinking you are. Sales processes and behavior need to be worked constantly, and as soon as you think you know what you're doing or that your staff is executing superbly, you're going to lose business.

With a business like ours, where there are no dedicated salespeople, hearing just 10 seconds of a phone conversation with almost any prospect would make you cringe. Staff people handle tours with all the elegance of teenagers at a high school dance ("You go first". . ."No, you!"). Listening to them present pricing makes you wonder if English is their first language.

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