Can You Tell Me What You Are Selling?

Does your club's sales pitch sound something like this? "Make this year the year you fulfilled your New Year’s Resolution!" "Come in to get beach body fit for the summer!" "Back to school, back to the gym, join today!" "Eat too much turkey, we have just the thing, join the gym today!" You probably at some point or another have run a similar promotion. Not that there is anything wrong with that. But if you are wondering why you constantly having downward pressure on your prices…

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