Fitness Club Uses Trayvon Martin Case for Offer: The Good, Bad and Ugly of Selling Controversy

This promotion, in the wake of the George Zimmerman trial, got us thinking, how far is too far when it comes to trying to generate publicity for your club?

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AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
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AB Show 2024