Four Ways Upsells and Downsells Can Benefit Your Club

At its most basic level, a strategic upsell creates happiness, is complementary to the initial purchase and grows your revenue. Imagine offering a dedicated locker, with daily laundry service, at a boutique gym in a cosmopolitan setting. Now you’re really serving the needs of the busy executive clientele who refuse to haul sweaty gym gear around the city.

A downsell provides value when there is an objection to the main offer and is helpful in offsetting the dollars invested to earn a new client. Suggesting an affordable monthly-payment option when someone refuses the paid-in-full annual membership may create a new member.

Log in to view the full article
Page 1 of 148
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025