Business Tips for Your Club’s Personal Training Efforts

Rob Bishop Headshot
[Illustration by Arnel Reynon]
[Illustration by Arnel Reynon]

As readers of this column know, last year our club revamped our membership structure to better suit the needs of our customers. We also restructured our personal training department.

How much personal training should we be doing? How many clients should we have compared to the number of members in the club? You'll see different estimates from different experts in the industry, but most say between 20 and 40 percent of your total membership base should be doing some kind of personal training.

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