How Gyms Can Use Virtual Reality to Motivate Members

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[Photo courtesy of Black Box]
[Photo courtesy of Black Box]

Club members don't renew their memberships when they falter on the initial momentum of a new year's resolution. As daily workouts slowly lose their luster, the gym itself begins to feel like a torture chamber. An owner can ensure the equipment is state-of-the-art, the gym is well kept, the staff is polite, and there are always plenty of clean towels, but when it comes to ensuring that her customers are motivated to return, retention efforts have their limits.

That could change as technology and fitness merge in ways that go beyond Bluetooth-enabled treadmills. Virtual reality might sound like a fringe technology, but a handful of innovative startups are betting that fully immersive fitness experiences unfolding in vast digital worlds will keep people coming back to their real-world gyms.
 

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