How Health Clubs Can Build Success with Seniors

The senior population is rapidly growing due to both improvements in medical care and aging of the baby boomer generation, who are now between the ages of 54 and 72 years. In comparison to the generations before them, baby boomers show more interest in their own health and have a greater investment in leading an active lifestyle, which has contributed to the rise in gym membership among older adults. As a result, fitness clubs must be prepared to meet the needs of older adults, many of whom may be joining a fitness center for the first time. In fact, according to a 2018 report from IHRSA, gym memberships increased by 63% from 2006-2016 for those aged 55 and older. Therefore, offering senior-focused fitness assessments, programming and equipment, as well as a trained staff to specifically work with seniors, is necessary to serve these members.

Fitness Assessments

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