Kohl's, Planet Fitness Announce Unique Partnership

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In an era of struggling retail, department stores and malls are seeking out new ways to market their products, manage costs and fill mall vacancies.

With that in mind, Menomonee Falls, Wis.-based retailer Kohl’s is reportedly seeking to downsize some of its stores through a new partnership with Planet Fitness — the storefront gym giant which has been opening locations in shopping malls across the country.

The Chicago Tribune reports that Kohl’s will sell or lease space at 10 of its locations to Planet Fitness, with the possibility of that number increasing in the future. Kohl’s hopes that frequent gym-goers will turn to them for fitness-related purchases like wearable health trackers, sneakers and apparel. The companies will cross-promote one another to customers and clients.

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