Arms Race: College Football Performance Centers

In a university’s’ history, sporting events and games are what mark time. College sports touch the lives of so many people, they have a history of being a critical part of university life. While academicians rightfully see that the university as having a higher purpose, if elite athletic programs at the traditional Power Five level ceased to exist, the complexion and support of the university could be affected.

Across industries, there may be no bigger recruitment and retention arms race than collegiate football. In this digital age, streaming rights and content needs are among the business decisions that are likely to make the zone of influence even more substantial in coming years. The ability of a collegiate sports program to respond, enhancing recruitment and retention targets, will be a significant factor in its longevity. On average, universities spent $1,072,673.29 on recruiting in 2019 according to data compiled by AthleticDirectorU.Gmc Au Ipf Interior2

Log in to view the full article
Page 1 of 148
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025