Gyms and Health Clubs Must Adapt to the 'New Normal'

A midsummer 2020 survey from TD Ameritrade found that 59 percent of Americans indicated they did not plan on renewing their gym memberships when the pandemic was over. The survey asked the respondents to explain their decision, and 56 percent noted they found “more affordable” ways to get healthier and exercise. This new mindset is a massive shift in behaviors that comes with substantial implications for gym facilities and studios across the country. This year alone, several fitness brands have filed for bankruptcy driven by stay-at-home orders, including 24 Hour Fitness, Cyc Fitness and YogaWorks. These startling realities are making it increasingly clear that, in order to survive and thrive in the post COVID-19 world, facilities must innovate to find a place in this new reality.  

Log in to view the full article
Page 1 of 146
Next Page
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide
AB Show 2024 in New Orleans
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 19-22, 2024
Learn More
AB Show 2024