Fitness Trends for 2021: What Consumers Are Thinking

When the dust settled on 2020, there was a collective sigh. A feeling of relief, a shared reassurance that one of the worst years in our lifetime had now come to a close. Although it doesn't look like 2021 will be a normal year by any definition, we are moving in the direction of progress, hope and an opportunity to rebuild and continue building.

One thing is clear — we have come so far over the course of the last 10 months and we have learned a lot. In a year overshadowed by doom and gloom, when you strip back the layers, the fitness industry made groundbreaking achievements and accomplishments across both fitness types and technology. It's hard to think of a time when we didn't rely so much on technology in our industry, but alas it was just the thing to save us this past year, and for that, we won't forget. The current year means we are more prepared than we were before, and we'll face hardships and opportunities in a different way.

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