Surviving the Pandemic: Which Hybrid Fitness Options Will Live On?

Tabatha Wethal Headshot
Via Staci Alden Outdoor Even Pr Oclub 2
[Photo by Staci Alden]

One-quarter of health and fitness facilities closed within the first 22 months of the COVID pandemic, according to the IHRSA. Meanwhile, a report from web-based market data and intelligence firm Apptopia says that although people were showing up less at fitness facilities, they were downloading apps. In 2021 alone, fitness apps racked up more than 400 million downloads.

“An app that allows me, as one of your members, to consume digital programming, keep track of my wearables, all that stuff? That is now table stakes. You have to have those things,” says Greg Maurer, who has been working in the fitness industry for nearly 40 years, the last several as the vice president of fitness training and education for Workout Anytime.

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